The Flavour Playground

The Sports Illustrated Warehouse opens its doors to a new food and drink festival, The Flavour Playground, in August.

The three-day event, which takes place from August 14-16, will bring together exciting restaurants, food and drink brands and a range of entertainment for the first time at Villa Park.

The Flavour Playground will offer food lovers the chance to taste signature dishes from the region’s best restaurants, engage with live cooking demonstrations, taste wines, spirits and craft beverages, and sample sauces, seasonings and new snack products.

Visitors will also be able to take part in food challenges and interactive games including axe throwing, giant darts, golf and football sims - all included in the ticket price.

It will be set to a backdrop of live music, DJs and some special performances, providing the perfect setting to eat, drink and socialise.

This event is designed to be an immersive discovery platform for both guests and brands, and is the start of a multi-year partnership with Aston Villa, aiming to become the flagship annual food and drink event in the region.

The inaugural Flavour Playground will be supporting charity partners Love Brum and Queen Elizabeth Hospital Birmingham Charity.